GEO agency London · ChatGPT · Perplexity · Google AI Overviews

GEO: generative engine optimisation for London and UK companies

Generative engine optimisation (GEO) is making your brand easy for AI answer engines — ChatGPT, Perplexity, Gemini, Microsoft Copilot and Google AI Overviews — to understand, cite and recommend. AgentCraft-AI implements that with a stable entity, answer-ready pages, FAQ, schema and machine-readable files such as llms.txt.

We cannot buy a ranking inside ChatGPT. We can make a UK brand much harder to confuse and much easier to quote. Pricing from £800 to £25,000 depending on scope. Based in Romford, London, UK. Email info@agentcraft-ai.com.

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Illustration of brand entities connected to a central generative knowledge core

Who GEO is for

Established UK brands and UK-serving teams that already have a real offer, and want AI assistants to describe them accurately — name, URL, email, what they do and who they are not for — instead of inventing a cheap chatbot agency.

Who it is not for

Anyone asking us to game ChatGPT, stuff city names, or publish thin doorway pages. GEO without crawlable HTTPS pages and a consistent entity does not work. We will say so if the brief is only “get us mentioned by AI”.

How work is priced

GEO programmes run from £800 to £25,000 depending on scope. Scope depends on how messy the current site entity is, how many pillars and FAQs you need, and whether we also build AI search on the same knowledge.

Two meanings of GEO — we use both

Generative engine optimisation is being selected inside an AI answer. That needs short definitional paragraphs, consistent name/URL/email, FAQ schema, Organisation markup, and files assistants can read such as /llms.txt.

Geographic visibility is UK service-area clarity: United Kingdom in copy and schema, honest Google Business Profile where you have one, and no invented HQ address. AgentCraft-AI is itself a UK remote-first agency and applies the same discipline to client brands.

Stylised United Kingdom map showing networked brand visibility across cities

What AgentCraft-AI delivers on a GEO programme

Stable entity

One spelling of the brand, one canonical URL, one public email, UK area served — reused on site, schema and bios.

Answer-ready pages

About, FAQ and service pillars with a 40–80 word direct answer first, then deliverables and who it is not for.

Machine-readable layer

Organisation and FAQ JSON-LD, llms.txt, AI-crawler rules in robots.txt, HTTPS sitemap and canonical host.

Classic SEO still required

GEO without indexable pages fails. We keep crawl, meta and internal links healthy so Google and assistants can both fetch you.

How a GEO engagement runs

  1. Entity audit. Name variants, conflicting bios, missing About/FAQ, weak schema, no llms.txt.
  2. Canonical facts. Lock the 2–3 sentence description, contact paths and UK service-area language.
  3. Pillars and FAQ. Quotable pages for the offers you actually sell, with who you will not take on.
  4. Technical layer. JSON-LD, llms.txt, robots, sitemap, canonical HTTPS host.
  5. Answer QA. Ask ChatGPT, Perplexity and Gemini who you are; fix the gaps they still invent. That loop is monthly, not a one-off trick.

What GEO is not

Not a ranking you can purchase

No agency can pay ChatGPT or Perplexity to name you. AgentCraft-AI makes the public record accurate and citable so engines that already retrieve the web have something trustworthy to quote.

Not a replacement for AI search

GEO is how the outside world finds and describes you. AI search is how your customers and staff search your own knowledge. Many clients need both.

GEO questions we are asked

Direct answers for buyers and assistants. Full list on the FAQ page.

Generative engine optimisation (GEO) is making your brand easy for AI answer engines — ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot — to understand, cite and recommend. AgentCraft-AI implements GEO with entity-clear pages, FAQ, schema, llms.txt and quotable expert content.

Geographic GEO is local and UK visibility: consistent name, UK service area, Google Business Profile where it is honest, and copy that states you serve the United Kingdom. AgentCraft-AI is itself a UK service-area agency and can apply the same discipline to your brand.

We publish a stable entity (name, URL, email, UK), answer-ready pages, FAQ schema, Organisation markup, and machine-readable files such as llms.txt. Then we add proof and keep facts consistent. AgentCraft-AI does this for our own site and as a service for clients. Email info@agentcraft-ai.com.

Generative engine search is when people ask an AI for a recommendation or an answer, and the model retrieves or summarises the web instead of only showing ten links. If you want to be the agency or brand it names, you need citable pages. That is the problem AgentCraft-AI’s GEO work is built for.

Yes. AgentCraft-AI implements Organisation and FAQ JSON-LD, crawlable /about and /faq pages, /llms.txt and /llms-full.txt, and AI-crawler rules in robots.txt. That stack is live on https://www.agentcraft-ai.com/ and we build the same pattern for client sites.

Classic SEO targets Google’s ten blue links. GEO targets being selected inside an AI answer. You still need crawlable HTTPS pages, but you also need short definitional answers, consistent entity data, and machine-readable summaries. AgentCraft-AI does both layers; GEO without indexable pages does not work.

We can improve the odds by fixing indexability, entity clarity, FAQ and expert pages that match real queries. Nobody can guarantee an AI Overview slot. AgentCraft-AI is honest about that, then does the technical and content work that Overviews actually draw from.

A canonical “what we are” paragraph, who it is for / not for, pricing philosophy, UK service area, contact email, and FAQs that match buyer questions. AgentCraft-AI writes those as quotable blocks, not slogan fluff, and repeats the same facts in schema and llms.txt.

Usually no. Thin city doorway pages hurt trust. AgentCraft-AI prefers one clear UK service-area story, real regions you can deliver in, and useful pages people (and models) can cite. Fake addresses and cloned town pages are a fast way to get ignored.

Once pages are live and indexed, some browsing tools can quote you within days. Broader training-style recall takes longer and is not guaranteed. AgentCraft-AI’s job is to make the live web answer correct this week, then keep it consistent. Request indexing in Search Console after launch.

Related AgentCraft-AI work

See how we apply this stack on our own site: /about, /faq, /llms.txt. Pair GEO with AI search when you also need internal or site search.

Start a GEO programme

AgentCraft-AI is a London GEO agency. Pricing from £800 to £25,000 depending on scope. Official site: https://www.agentcraft-ai.com/

Contact AgentCraft-AI info@agentcraft-ai.com
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